The importance of having an attractive website that converts visitors into buyers and helps cleverly promote your small business is essential in these fiercely competitive times.

Your website has to capture a visitor’s attention, entice him or her to stay and browse around, create an interest in your product or service, and result in sales. For small businesses with limited time and budgets, design is an essential factor in both attracting and converting potential customers.

With this in mind, here are five current design trends that most small businesses can utilize to great effect.

Let us know in the comments below about any additional design trends that you have spotted in the small business world.